Industry Trends

The Holidays Are Here! Is Your Marketing Strategy Ready?

Writer: Luis Reyes
Date: Semptember 18, 2025

WE’RE OFFICIALLY WEEKS AWAY FROM Q4. SIMPLI.FI’S 2025 HOLIDAY GUIDE IS READY WHEN YOU ARE!

Every marketer knows the holiday season moves faster than a campaign rush order. From Black Friday Email Campaigns: 15 Examples for 2025 on Shopify to the Black Friday & Cyber Monday 2025 Amazon Guide, or even Apple’s annual keynote unveiling its latest products, the holiday season is already shaping up to be one of the busiest and most competitive times of the year.

Holiday screens are filling up with exclusive deals. With expectations higher than ever, the real question is: will your campaigns be ready to meet them?

At Simpli.fi, we’ve built the playbook for last-minute holiday campaigns—because Q4 is where smart planning meets real performance. Let’s take a look!

IT’S BEGINNING TO LOOK A LOT LIKE… LAST-MINUTE EDITS

Whether you’re managing a national brand or a local storefront, one truth remains: holiday campaigns rarely unfold exactly as planned. Creative tweaks, budget shifts, and last-minute adjustments are inevitable.

The difference between success and stress? Having a strategy built to pivot in real time.

That’s where Simpli.fi comes in. With real-time optimizations, granular targeting, and AI-driven solutions, your campaigns stay agile no matter when the edits land in your inbox. You’ll have:

A Partner recognized as Best Overall AdTech Company, honored in the 8th Annual MarTech Breakthrough Awards.
Award-winning client success teams ready to support you at every stage.
Exclusive access to Streaming TV advertising leadership—powered by Simpli.fi’s unmatched inventory, precision targeting, and insights from our 2025 Holiday Trends Guide.
Neighborhood-to-nationwide targeting that focuses your budget where it drives impact.
AI-powered tools that adjust performance on the fly.
Comprehensive location data recognized by Digiday’s Technology Awards to keep every decision data-driven.

With Simpli.fi, last-minute edits aren’t disruptions—they’re opportunities to sharpen your results.

DID YOU MAKE YOUR LIST AND OPTIMIZE IT TWICE?

Holiday readiness isn’t just about launching ads—it’s about launching them on time. Today’s shoppers are starting earlier than ever, with nearly half ready to make purchases before November. While last-minute orders and activations will always exist, the real opportunity lies in reaching buyers who are already filling carts well before the season peaks.

The brands that win this season will be the ones who:

Start early by connecting with shoppers that are already researching and buying.
Refine strategies by applying insights from last year’s campaigns.
Stay focused by investing in the audiences and screens most likely to convert.

At Simpli.fi, we help you stay ahead of the calendar—so your list isn’t just checked; it’s optimized twice.

SHOULD STREAMING TV ADS BE PART OF YOUR HOLIDAY STRATEGY?

Spoiler alert: yes.

With more than 70% of ad-supported viewing now happening on streaming, CTV isn’t just the biggest screen in the house—it’s the biggest opportunity in your holiday media plan. From interactive QR codes to shoppable ads, Streaming TV turns awareness into action, moving audiences seamlessly from couch to cart.

Streaming TV is no longer a passing trend —it’s become the foundation of modern TV advertising. As CTV, OTT, and streaming continue to blur together, at the end of the day it’s simply TV and a cornerstone of holiday marketing. What matters most this holiday season is how buyers adapt to meet audiences where they’re watching.

And with Simpli.fi’s Streaming TV solutions seamlessly connected to mobile, display, and social, you don’t just reach viewers—you achieve a full funnel strategy all the way to the final purchase.

‘TWAS THE NIGHTMARE BEFORE LAST-MINUTE ACTIVATIONS

Every media planner knows the feeling: a last-minute campaign activation lands in your inbox, the clock is ticking, and stress levels rise. The holidays amplify that pressure, with inventory shifting daily and audiences harder to capture if you’re late to the game.

That’s where Simpli.fi makes the difference. Our client success team is built for speed and flexibility, helping you:

Activate campaigns quickly without sacrificing precision.
Access premium inventory in real time, even when deadlines are tight.
Leverage granular targeting to reach the right audience, no matter the timeline.

With Simpli.fi, last-minute doesn’t have to mean last resort. We help you turn activation nightmares into smooth, successful launches—so you’re ready whenever the next urgent request comes in.

ALL I WANT THIS HOLIDAY SEASON IS ATTRIBUTION

The path to purchase has never been more fragmented. Shoppers move from TV screens to smartphones, through apps, and back to the big screen—all before making a decision. As highlighted in our 2025 Holiday Trends Guide, marketers now expect a higher level of sophistication when it comes to attribution.

A single buyer might watch your ad on Streaming TV, compare prices on mobile, and complete checkout on a desktop. Without omnichannel attribution, those touchpoints disappear in the holiday shuffle.

Simpli.fi’s cross-screen fluency connects the dots, showing the full journey from first impression to final sale. That’s not just attribution—it’s confidence in every dollar you spend.

UNWRAP THE HOLIDAY OPPORTUNITY

The holidays move fast—and so do your shoppers. From early-bird buyers filling carts in September to last-minute activations hitting inboxes in December, the season doesn’t wait. The question isn’t if you’re ready—it’s how quickly you can adapt.

With Simpli.fi, you don’t just keep up—you stay ahead. Our real-time optimization, cross-screen attribution, and award-winning client success teams ensure every campaign is built to perform, whether you’re targeting neighborhoods or scaling nationwide.

This holiday season, make every impression count. Unwrap the full opportunity with Simpli.fi—and turn seasonal challenges into lasting wins.

Make This Holiday Your Most Successful Yet
Shoppers are already moving, and the season won’t slow down. Start strong with Simpli.fi’s holiday solutions—and keep winning well past Q4.

Fill out the form below, connect with your Simpli.fi representative, or email us anytime at hi@simpli.fi.

Let’s wrap up your strategy—and unwrap results.

Luis Reyes

Sr. Manager of Content Marketing | Simpli.fi

Luis Reyes is a dynamic leader in content marketing, recognized for strategically elevating brand presence and driving impactful results. As the Senior Manager of Content Marketing at Simpli.fi, he leverages extensive expertise gained from previous roles, including Senior Client Success Manager for national advertising agencies and enterprise clients, Marketing Content Creator at a leading healthcare services provider, focusing on brand mergers and project management, and Sales Account Manager at a prominent digital marketing firm, where he secured and managed national and regional digital marketing campaigns along with creative work. His diverse experience and forward-focused approach solidify his status as an authority in today’s competitive marketing landscape.