Contact us
Login

Franchise Advertising Strategies

Local Precision | National Scale

Simpli.fi helps franchise marketers reach customers near every storefront while maintaining centralized control. Scale your efforts with confidence—every location gets what it needs to perform.

Image of a fast-food restaurant with a customer using a mobile phone nearby.
Image showing a digital ad on a phone with a map or nearby store notification.

Real-Time Relevance That Drives Results

Simpli.fi’s variable recency targeting ensures your ads appear when intent is highest—whether it’s right after a search or just before a store visit.

Transparent, Data-Driven Performance

Gain full visibility into how every ad dollar is spent. With Simpli.fi’s unstructured data and reporting, you can optimize campaigns down to each impression.

Image of a dashboard or marketer reviewing real-time analytics.

Franchise Marketing Made Easy:

01

Local Insights with National Control

Leverage local insights for each storefront while efficiently managing campaigns at the national level.

02

The Power of Mobile

Drive foot traffic by using Simpli.fi’s location-based targeting solutions to engage customers near each individual storefront.

03

Time Your Ads with Variable Recency

Target potential customers at relevant moments, adapting in real time based on when they search for or visit your locations.

04

Demand Transparency

Leverage unstructured data to dynamically build audiences, optimize at a granular level, and see exactly how each dollar is spent in your marketing campaigns.

Case StudySimpli.fi’s ZTV targeting solution helped a resort casino in Oklahoma increase brand awareness and attract guests to three locations by delivering video ads to highly relevant, streaming-focused ZIP codes. Partnering with TRG, the casino used ZIP code-ranked U.S. Census and ACR data to serve ads to individuals aged 21+, targeting households more likely to engage with streaming content. Over a three-month campaign, the casino exceeded its goals with a 98.5% Video Completion Rate and an eCPM of $9.93. Due to this success, the casino plans to continue working with Simpli.fi to drive future growth.
“TRG appreciates the ability to supplement with the ZTV product and hyper-target towards specific ZIP code pockets that may under-index against our traditional TV buys. By using a combination of the two (ZTV and TV) the client is reassured that all areas within the DMA geography are covered with ZTV. It’s great that we’re able to efficiently serve our ad across a TV-like experience without sacrificing programming.“ – LaDonna Miller, Brand Performance Marketing/Associate Director-Programmatic

Overall VCR

ZTV eCPM

Maximize Your Media
  • Video Advertising Solutions
    Learn More
View all Media Buying Solutions

Relevant Resources

1/

Let's Connect

Get in touch and one of our advertising experts will reach out.

I agree to the terms of the privacy policy.