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Real Estate

Target Motivated Buyers and Sellers with Household-Level Precision

Real estate decisions start at home—so reaching the right households is essential. With Simpli.fi’s addressable digital advertising tools, you can deliver ads to households that match your ideal buyer or seller profile using 3,000+ demographic and property-based variables like home value, ownership status, year built, income, and likelihood to move in the near term. It’s a smarter, more efficient way to drive listing inquiries, valuation requests, and scheduled tours.

Ready to Reach Motivated Buyers?
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Turn Real-World Visits Into High-Intent Real Estate Leads

Simpli.fi transforms location signals into actionable audiences by capturing home shoppers where they’re actively exploring. Whether someone visits a model home, broker office, new development, mortgage lender, or competing agency, they can later be served your ad across mobile, video, or streaming TV. Stay top of mind while prospects are comparing neighborhoods, agents, and opportunities.

Want to Connect With High-Intent Audiences?

Track Lead Activity from First Click to Scheduled Showing

Simpli.fi’s Reporting and Analytics Center tracks performance across the full funnel—from initial engagement to home showings. With tools like Geo-Conversion Lift and Transaction Value Reporting, you’ll know exactly which tactics drive ROI and how to scale what works. That means smarter campaigns, optimized budgets, and more deals closed.

Looking to Track Your Real Estate Success?
Image: A clean analytics dashboard visual featuring rising lead metrics, website actions, and offline visit tracking—designed to look like performance improving over time.

From conquesting to conversions, Simpli.fi helps real estate brands win where it counts.

01

Connect With Prospects Touring the Market

Use precise geo-fences to identify people visiting model homes, broker offices, lenders, open houses, and new developments—then reconnect with them across mobile, video, and CTV.

02

Show Up in the Research That Shapes Decisions

Place your listings, offers, or branding next to the content people rely on while evaluating their next move—market updates, neighborhood reports, renovation advice, mortgage breakdowns, and more.

03

Reach Households That Align with Your Ideal Audience

Tap into address-level targeting to serve ads to specific homes based on property characteristics like value, ownership status, renovation age, or income—no broad ZIP codes required.

04

Capture Intent the Moment It’s Expressed

Deliver ads to buyers and sellers searching for phrases tied to real estate needs, whether they’re researching local agents, comparing home values, or browsing inventory.

05

Re-Engage People Already Considering Your Services

Retarget people who’ve visited your site, viewed specific properties, or started an application, bringing them back to engage online or convert in person.

Case StudiesA large real estate-focused agency was struggling with fragmented media buying. After years of success using Simpli.fi for programmatic campaigns, they sought a single partner who could consolidate programmatic, search, and social into one cohesive strategy.
By shifting to Simpli.fi, the agency gained unified reporting, smoother operations, and access to dedicated experts across all their channels. With consistent optimizations and address-level precision, they drove strong foot traffic and digital conversions for multiple builders while keeping costs and performance well above benchmark expectations.

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