Mobile Targeting Solutions

Optimized Mobile Delivery with Real-Time Performance

Simpli.fi’s mobile targeting platform goes beyond reach—it delivers campaign efficiency and control through real-time optimization. Dynamically adjust bids, creative, and targeting across mobile web and in-app inventory, all while accessing actionable insights through a unified dashboard. Gain visibility into what’s working and fine-tune campaigns to drive measurable results.

Woman browsing on her smartphone, showing how advertisers reach users through addressable digital advertising on mobile.

Person checking their smartphone in a store, demonstrating mobile ads activated through addressable geo fencing.

Geo-Fencing That Drives Offline Results

Tap into the power of precision Geo-Fencing and Conversion Zones to measure real-world actions like store visits, purchases, or event attendance. Simpli.fi lets advertisers tie ad exposure to physical foot traffic with unmatched accuracy, helping you bridge the gap between digital campaigns and offline performance.

Event-Based Targeting for High-Intent Engagement

Target users based on where they go and what they do in the real world. With Event Targeting, you can deliver timely, relevant ads to consumers attending concerts, shopping in-store, or visiting specific locations—then retarget them across mobile channels. Capture attention at peak interest moments and turn behavior into conversions.

Attendees talking at an event, representing event-based mobile targeting within multi-location marketing strategies.

Simpli.fi’s mobile strengths are built to move with your audience—delivering precision, scale, and performance wherever mobile engagement happens.

Massive Scale & Inventory

Access 1.5+ trillion monthly auctions, 1.3+ billion devices, 11,000+ publishers, and 600K+ apps.

In-App & Mobile Web Support

Reach users wherever they spend time with dynamic mobile ad formats.

Precision Geo-Fencing

Use Conversion Zones to track offline actions and measure real-world results.

Event Targeting

Build custom audiences based on real-life behavior like store visits or event attendance.

Premium Mobile Ad Networks

Tap into mobile-first exchanges through Simpli.fi’s unified platform.

Case StudiesAn Illinois law firm partnered with Simpli.fi to increase office visits and online video views. Through targeted strategies like Geo-Fencing, Keyword Search Retargeting, and Site Retargeting, they attracted potential clients seeking legal assistance. The campaign successfully drove 558 office visits at a Cost Per In-Office Visit of $6.48, surpassing the client's goals.

Through Simpli.fi’s cross- device matching capability, the campaign served the client’s display, audio, and CTV ads to users across all their device types. Users were served ads for up to thirty days following their initial visit to a geo-fenced location. To track physical conversions, the team drew a custom-shaped Conversion Zone around the law firm’s office location.

In-Office Visits

Lower CPA Than Goal

Increase in CTR Compared to Goal

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Video Advertising Solutions

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DTC Advertising
Connect with prospective and current consumers using powerful targeting strategies and storytelling insights.
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Retail Media Advertising
Deliver your creative to relevant retail-network audiences to guide and reinforce consumer behaviors.
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