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Geo-Fencing and Event-Based Targeting

Reach Audiences at Key Events in Real Time

Capture the attention of political rallyers, trade show attendees, or local food festival-goers right when they’re nearby and most engaged. With Simpli.fi’s Geo-Fencing and Event Targeting, you can create custom fences around high-traffic zones and serve relevant ads in real time. Perfect for brands looking to turn local foot traffic into measurable outcomes—before, during, and after the event.

Target Shoppers and Visitors at the Locations That Matter

From competitor storefronts to high-value venues and points of interest, Simpli.fi makes it easy to engage audiences based on real-world location behavior. Build fences around the locations that influence buying decisions, then stay top-of-mind after they leave—driving consideration and repeat visits.

Track Offline Visits with Geo-Conversion Measurement

Go beyond clicks and impressions by measuring real-world outcomes. With Simpli.fi’s Geo-Conversion Tracking, you can connect ad exposure to in-store or on-site visits—showing which campaigns, audiences, and locations drove foot traffic, and using those insights to optimize toward the conversions that matter.

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Drive Results with Hyper-Local Geo-Fencing and Event-Based Targeting

01

Precision Targeting:

Reach mobile users within custom shapes and boundaries, from small local businesses to massive stadiums, with pinpoint accuracy.

02

Scalable Solutions:

Whether you’re promoting a single event or thousands, effortlessly extend your reach to multiple locations without added complexity.

03

Real-Time Flexibility:

Target audiences within specific date and time windows, perfect for live events and pop-up promotions.

04

High-Impact Retargeting:

Engage users up to 30 days after they’ve entered a geo-fence, extending your campaign’s reach and influence.

05

Granular Insights:

Measure offline conversions and track foot traffic with detailed performance reports, right down to the event level.

Geo-FencingA large law enforcement agency sought to fill open job positions by increasing the number of qualified applicants. The agency has partnered with Simpli.fi for two years due to their proprietary geo-fencing technology, company transparency, and the ability to purchase programmatic directly. By leveraging their partnership, they deployed a 12-month programmatic strategy focused on location-based targeting to reach relevant job seekers and other possible candidates. The campaign achieved over 34,000 clicks and generated 2,462 total conversions across both in-person and online actions. Overall, Simpli.fi proved to be the number one lead gen source for the advertiser.
By the end of the 12-month flight, the campaign achieved over 34,000 clicks and generated 2,462 total conversions across both in-person and online actions. In addition, Simpli.fi’s world-class Client Success Team and machine learning technology consistently optimized the campaign throughout the year to produce stronger results.

Total Actions (online applicants and in-person visits)

Clicks

Lead Gen Source for Advertiser

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